CHALLENGE // After three years, Grubhub’s consumer-facing brand had grown stale. Its hand-drawn visual style no longer conveyed the credibility Grubhub needed as the category leader. And the brand’s voice had become transactional and formulaic.
SOLUTION // We refreshed the brand with an all-new visual aesthetic and new voice and tone guide—breathing new life into the Grubhub brand, visually and verbally.
RESULTS // The 2019 Grubhub Brandbook is complete (all 70 pages of it). The new look and voice fully rolled out in 2019, testing and performing well with customers.
MY ROLE // Led voice and tone development, and co-wrote the Brandbook.
