CHALLENGE // Grubhub needed to boost brand awareness and consideration in New York. And wanted to target affluent New Yorkers with the potential to become high-value, loyal customers.
SOLUTION // We targeted Manhattan’s Upper East Siders using OOH placements near the neighborhood’s high-end department stores. Inspired by retail display windows, our campaign offered a fantastical look at food delivery. Placements highlighted the neighborhood’s top-ordered foods, showcased a variety of ordering occasions and incorporated lifestyle cues to acknowledge the strong family demographics of the neighborhood.
MY ROLE // Creative direction
