CHALLENGE // Miller High Life's target customer uses their phones for everything, yet the brand's website was designed primarily for desktop.
SOLUTION // Redesigned the site from a mobile POV with simplified navigation, gesture-based interactions and visuals that expressed the heritage and lifestyle of High Life.
RESULTS // The site won a Silver Addy for Mobile Site Design at the 2016 Chicago Addy Awards. And High Life became the first MillerCoors brand to adopt a mobile-first approach to all of its digital marketing.
MY ROLE // Copywriting, creative direction and production.
