CHALLENGE // Make Seamless stand out amidst artists and other brands in the one-of-a-kind Museum of Pizza—while also driving business for Seamless.
SOLUTION // The exhibit used order data and social insights to position Seamless as the expert in New York pizza delivery. Our Pizza Confessional booth invited people to confess their innermost pizza desires in a touchscreen experience. They received a version of their confession to share in social and we invited them to try Seamless.
RESULTS // Coverage from The Today Show and other media drove brand awareness. The digital confession experience generated thousands of new customer leads.
MY ROLE // Creative direction. Museumgoer.
