CHALLENGE // Launch TransUnion’s robust Credit Monitoring service amidst a sea of competitors offering free credit scores.
SOLUTION // Highlighted unexpected moments when it's important to have full credit knowledge—not just a score. We brought TransUnion’s tagline, Information For Good, to life by sharing a helpful data point within each banner ad, social ad and homepage tile. And we used a distinctive illustration style to visually differentiate TransUnion from competitors.
MY ROLE // Developed concepts, wrote copy, researched data points and worked with illustrator to develop artwork.
